If you want your visitors to come back again and again, you’ve got to get them to add your website to their favorites (also known as bookmarks in some browsers). That’s the menu where they can save websites that they want to use again, clicking them easily to get to them. Being added to a user’s favorites is like getting an ad for your website right there in their browser’s menu, for nothing. But how can you do it?
Make it Easy
The option to add a website to the favorites menu is quite hidden, and people don’t often think about it. You’ll get far more people adding you to their favorites if you offer them a quick and easy ‘Add this Site to my Favorites’ link somewhere towards the top of the page. Even if they don’t actually use the link, it still draws attention to the browser’s favorites function and makes the user think about it, increasing the likelihood of them adding the site to their favorites sooner or later.
Pay Attention to the Title
Once your site is in people’s favorites, of course, it’s not going to do you much good if they can’t find it again...
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