If you have created a small business management course or seminar, you are most likely anxious to get started with selling your course or seminar. Unfortunately, it doesn’t matter how fantastic your course or seminar is if no one knows about it. For this reason, the next step in successfully launching a small business management course or seminar is marketing. But, just
how do you go about marketing your small business management or seminar?
Know Your Market
In general, the best place to start when promoting a new course or seminar is within your local market. Therefore, you should search within your community, and your surrounding communities, to find individuals who might be interested in your small business management course or seminar.
Obviously, people who are already involved in a small business might need the extra insight you can provide with your expertise. This makes your yellow pages an excellent resource for potential students of your course or seminar. Look for small businesses that are locally owned and target their owners as potential students of your small business course or seminar.
But, what about those people who...
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