What makes the perfect domain name?
Well, it has to be:
1. Relatively short
2. Simple to remember
3. Easy to spell
I was speaking to a customer recently who had a business called ‘Otway Valley Trading Company’.
The domain name he wanted was:
www.otwayvalleytradingcompany.com
Can you spot some of the problems with this domain name?
Here’s a few:
1. It’s too long:
Having to type a long domain name into your browser is annoying and also increases the chances of your customers making a spelling mistake.
2. Too many keywords:
Having 4 keywords (Otway Valley Trading Company) makes it hard for customers to remember the name of the site.
Try to stick to one or two keywords in your domain name.
3. Easy to misspell:
The word ‘otway’ can be easily confused for ‘ottway’.
4. Makes the email address too long:
An email address for this domain name would look like this:
… that’s a mouthful for anyone to remember.
Picking a Good Domain Name:
1) The...
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