How to Put Law & Order into Marketing Your Legal Practice
Whether youre frustrated with past marketing efforts that have been expensive, time-consuming, and havent paid offor you think you cant afford to take a sophisticated, results-driven approach to business development like the big firms do, guess again. While your firm may not have its own in-house marketing expert on staff or the generous marketing budgets that the larger firms enjoy, you can systematically and affordably attract more clients than you ever thought possible. It just takes a thoughtful strategy that leverages the laws of marketing, and an ordered approach to stay on track.
Laws of Marketing
First and foremost, marketing is NOT about brochures, websites, advertising or cold calls. These things may or may not be tools that make sense for your firm, once youve leveraged the laws of marketing.
There are two basic laws of marketing1 that must be mastered by professional service providers who want to stop wasting time and money on ineffective marketing efforts. They are:
1. Build your base (carefully craft your message)
2. Reach out to your market (build and nurture...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
