Its a double edged sword, this thing we call refund. By offering the same, we could actually strengthen relationships with our clients. They would trust us easier if they would be assured that they could always return a product that would not meet their expectations. On the other hand, refunds have been abused by some quarters. Since were dealing with digital products, they could easily make a copy of the items theyll buy, and then, request for a refund. In effect, these people would be able to get our products for free, which would mean a diminution of our profits.
So should you or shouldnt you offer refunds?
Well, you should know this much. Offering refunds is the professional way of doing business. Its your way of telling your customers that their patronage is valued and that their trust would never be compromised.
The trick is not in refusing to offer refunds. Its in finding ways on how to reduce refund requests. For this purpose, let us enumerate six amazing ways that would help you limit the incidence of refund requests.
1. Provide quality products. This, of course, is very elementary. Refunds are borne out of customer...