How To Set The Just Right Tone For Your Promotional Marketing Materials
Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in the marketplace. The themes we explore and the fun we have doing this exercise are so central to an authentic approach to small business marketing that I have decided to highlight them in this article.
First, let us stipulate that somewhere in the world there are prospective clients or customers who will fit you and your work “just right.” (If this does not feel true for you yet, then you have work to do. Perhaps you need training, practice, or mentoring before you can attract “just right” customers. Or perhaps, like I did with my art business, you are trying to make an avocation into a vocation. For now, let us assume that you are in the right business with the right skills.)
Second, let us assume that “just...
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