How To Start An Internet Business Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
Meta tags are html code blocks that tell a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them. Three different meta tags should appear on each page of your site.
The meta title essentially acts as the title of the page. When you do a search on Google, the meta title is the first underlined text in each listing. The content of the meta title should include the keywords you want to push with the most important being listed first. Each word should be included no more than 2 times and the total word count should not exceed 13 words.
The meta description tag allows for an expansion of the meta title. Use short sentences to emphasize the who, what, why and where of your business. Make absolute sure that every keyword in your title also appears in your description.