How To Start Off Your Advertising Campaign With Impact

| Total Words: 460

When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with How are you. Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not ready for or that you dont want to hear it.

For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target clients answer. Be prepared to care a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.

Secondly, with a call-killer like your how are you, it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.

Another reason why you shouldnt open your conversation with how are you, the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales...

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