4 key ways to be seen as helpful while cold calling
Most people sense that cold calls are self-serving to the person calling. You can almost hear the unspoken thought, “You want something, right? Otherwise why would you be calling?” This triggers almost immediate resistance.
For cold calling to be done in a non-intrusive way, we must shift the perception away from “you want something,” into “you are being helpful.” When our cold calls do not feel intrusive, people naturally are more open to talking with us.
Shifting this perception in others is all about shifting a perspective within ourselves.
Focusing on being helpful takes us away from the traditional sales mindset. In the old mindset, we talk about ourselves and our product or service. In this new approach, were focusing on potential clients and what may be helpful to them.
To be perceived as helpful, we must actually be helpful. If we try to use “being seen as helpful” as just another sales technique, people will sense our hidden agenda and react with suspicion. Be sincere in your approach and desire to help the other person....