How To Take The Pain Out Of Publishing Your Ezine
99% of all ezines are not “being a reporter” on current events; that is the first and most important thing to understand.
This means that you don’t have to be publishing your ezine one day before the “deadline” of when you’ve decided you’ll be sending it out, and going into a great tizzy over the whole thing.
Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.
This gives you a constantly “rolling” audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.
There are certain evergreen topics in any context that you can always write about, and write about over and over again, from many different angles, and it will always be interesting and well received.
This is the key to successful ezine publishing.
It’s not so much about “news”, but about enjoyable content – and that can be as old as the hills,...
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