How To Throw Out Your Cold Calling Scripts – Five Ways to Be Yourself Again in Cold Calling!
Recently you may have received a cold call from someone using an old-style linear sales script. You probably recognized it as a cold call because the person sounded a bit robotic and kept talking without allowing the conversation to “breathe.”
If youve been selling for a while, chances are youve been asked to use sales scripts yourself. Consequently, youve probably used them because they were the only way you knew to start a cold calling conversation.
Here are some questions you need to ask yourself:
How do you really feel when you use a script?
How do your potential clients feel when they know youre using a script? (And they do know.)
How many sales are you losing because youre using a script?
When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether theyre willing to role-play with me using their script.
After a few moments of listening, I gently stop them and tell them theyre sounding like a totally different person from the one...