How to Write a Great Press Release and Increase Press Release Distribution
Every online business should have a marketing and advertising plan. While paid advertising – especially Internet advertising – can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. A great press release can garner the kind of exposure that money can’t buy; in essence, it’s free advertising. Press release distribution is an extremely cost-effective way to get the word out to thousands, hundreds of thousands, and perhaps millions of potential customers.
Many business owners might respond, “But I’ve written press releases and haven’t received a single response.” If that’s the case, the lack of response is most likely either due to either a poorly written press release or poor press release distribution.
Although virtually anyone can string words together, writing a press release that will grab and hold the attention of the media is an art. Many press release services also offer press release writing...