With a crowded global marketplace, and with thousands of products and services crowding supermarket shelves, shop windows, and magazine pages, more and more companies are employing clever methods to market their wares. Advertisements run for mere seconds on television, but with enough noise and color to both attract and annoy prospective customers. Billboards crowd city skylines and feature models and movie actors endorsing a product they might not even care about. How can you break through the thousands of marketing ploys and make your voice heard?
Although advertisements, billboards, and sound bytes can often be clever and attractive, they are now so abundant, many prospective customers will actually be saturated with them. Hard sell methods, in fact, can turn customers away, as some companies can alienate people with their aggressive marketing strategies. This fact is something you can use to your advantage. Your marketing strategy should simply be more personal, and should address customers individually.
Such a method may appear difficult, but with a sales letter, it can be possible. A sales letter is simply a letter addressing individual customers,...
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