A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumers mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.
KNOW THE BASICS
All good advertising copy is comprised of the same basic elements. Good advertising copy always:
Grabs Attention: Consumers are inundated with ads, so its vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VWs Drivers Wanted campaign), color or layout (Targets new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zolofts depressed ball and his ladybug friend).
Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something;...
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