Press releases are one of the effective means of generating instant buzz. Although they are typically viewed as short-term traffic generators, they can also be a source of long term traffic when properly optimized.
A well-written press release will send traffic to your site via links from dozens of high traffic news and content sites. Heres what happens – you submit your press release to a press release distribution network or news wire. The news wire distributes submitted press releases across a network of subscribers.
These subscribing sites pull in the headlines from that days news feed and will display them wherever they want it to be shown.
They may also have filters in place to sort through the news feed, allowing them to choose news content based on relevance. Lets look at a real world example:
Youve just completed a press release announcing the launch of your new site that sells blue widgets. You go online to http://www.prweb.com, one of the oldest and most trusted sources for news distribution on the web. This is where you will submit your press releases.
You have a couple of distribution options. The free distribution service...
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