Product reviews are an exceptional tool to drive traffic to your own, or any other website. They are inherently valuable and provide benefit, which is exactly what readers and webmasters are looking for. When content provides a benefit, people will read it, forward it, and link to it. As an online marketer or website owner, product reviews in particular are a great way to drive traffic to your website via linking, reprints, and click-throughs.
Saying that, in order for a product review to be an effective traffic generation tool, it must also be believable. This means that if at all possible, consider actually purchasing or trying out the product. It’s pretty much the only way to be completely knowledgeable about a product or service.
You also need to think creatively when reviewing. For example, a great product review for a hair removal system might actually have a series of reviews based on the ability of the product to remove or reduce hair over time. This type of review will most likely be linked to by many people because it is a real and demonstrative review of the product.
Here are a few things you should consider when you’re writing a...
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