How Webcasts can improve your marketing reach and reduce your costs
The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.
As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.
One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.
With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.
The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting...