How Your Google Adwords Quality Score Can Reduce The Amount You Pay Per Click
Google Adwords is an auction based Pay Per Click (PPC) advertising system where you as a PPC advertiser set the maximum amount you are happy to pay for each click you receive from your advertisement placed with Google.
As an Adwords advertiser you compete in a real-time auction every time a keyword triggers your ad. Adwords is a ‘Vickery’ type auction. In a Vickery auction once a winner has been decided, the actual price paid is not the maximum amount bid, it is one penny more than the bid of the second highest bidder. Google Adwords adds a twist to this, as winning bidders are also determined by Ad Rank not by maximum bid.
An understanding of the way that Google Adwords ranks PPC bidders to determine who has won each of the real-time auctions is essential to establishing a consistent and profitable strategy when taking part in the Google Adwords PPC Programme.
The Google Adwords Quality Score
The Google Adwords system for determining who wins the PPC auction is based upon the belief that high quality ad creatives benefit all parties...