I Cant Afford A Publicity/Public Relations Campaign — Can I?
Its a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: Id love to hire someone to launch our publicity campaign professionally, but we cant afford it, so Im just going to have to do it on my own.
Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. I have found that due to their lack of information or knowledge on the topic, many businesses typically over-estimate or over-budget the cost of a prospective public relations/publicity campaign. During my PR consultation with them, I asked: How much do you think it will cost to launch a solid, effective PR/publicity campaign for your product/business? Of the 102 people Ive queried:
11% – Thought a professional PR campaign would cost $10,000+ per month
32% – Thought a professional PR campaign would cost $5,000-$10,000 per month
39% – Thought a professional PR campaign would cost $3,000-$5,000 per month
12% – Thought a professional PR campaign would cost...
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