I Remember Going To The Event But I Don’t Remember Much Else.
Hey, Jack! That seminar I sent you to last week? Any chance you can give us all an overview at the team meeting?” Jack’s boss had just delivered his worst nightmare. Not only had the event been tedious and disjointed, he couldn’t find the paperwork to remind himself of the key points and his memory was not providing any brilliant clues.
You want your event to be memorable. You want it to flow effortlessly from beginning to end. You want every aspect of the event to be professional. This means you don’t just want the event to be managed; you want it to be designed with a degree of panache and flair.
Take some inspiration from the radio and television networks that make their living from presenting. Notice how they use words, music and images to identify a complete program; how programs are broken down into chunks and how one chunk is blended into the next using segues (pronounced segway).
A simple segue does the following:
* It acknowledges what has gone before
* It connects that presentation to the overall theme of the event
* It then...
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