It’s such an easy question to ask: “Who’s your ideal customer?” And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she’s struggling to reach either one. I’m not surprised.
My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they’ll find you. Being a little more realistic and responsible, you have to actively seek them out. When you find them or reach them you must:
* identify the problem they have that you can solve, and
* sell them on your solution.
Before you determine your ideal client you must assess all possible clients in the broader niche you are in. Some prospective clients will be too expensive to serve. Some will be too expensive to sell. Some will never be satisfied. Then again, some others will be ideal clients.
So what will an ideal client look like? One or more of the following must be true:
– They find your product/service offering to be...
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