“If I were starting a Network Marketing company, I would say, what’s a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?” (posed by Seth Godin)
People in the new group I’m proposing – amateurs and hobbyists doing network selling – have a different worldview about other practices too.
For years we’ve been admonished to “Treat it like a business.” That’s how members of the existing group explain the 95% drop out rate: “People don’t treat it like a business, (i.e. take it seriously), and that’s why they don’t make money.”
Maybe too many people don’t like what they have to do so they don’t do it seriously. Not a problem for our amateurs.
And, if you listen to people talk today about why they want a business of their own, and it’s a lot of them, the money’s not what they seek first, anyway.
“Two-thirds of Americans have entrepreneurial aspirations…” according to a recent Yahoo poll....
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