If you are in the business of selling online, then you are in the business of building an opt-in list and remarketing. Many website owners find that collecting opt-in subscribers is extremely expensive and involves running advertising or renting e-mail lists.
These methods can be effective especially if you happen to sell high-end products with a very limited market size. But regardless of your organizations size or the cost of your products, finding more cost-effective ways of generating leads is extremely important. For many website owners, providing free information products is an excellent way of improving opt-in subscription ROI.
Teach Them And They Will Come
The single most popular commodity on the Internet is information. People are starving for it. In fact, information is so important to many people that they spend an enormous amount of time educating themselves online so they can stay informed. Many view this form of continuous education as a competitive advantage they have over their peers, and feel that without it, their careers would suffer.
Heres an example: A CEO schedules a meeting with his technical staff to talk about installing a...