If You Don’t Know What You Want, Then How Are

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If You Don’t Know What You Want, Then How Are You Going to Get It?

Recently, I spoke with a client who wanted me to do a workshop at an upcoming conference. I offer a number of different talks, so I asked her what the focus of the meeting was in order to be able to suggest a relevant topic. She said that although the committee members had already picked several programs, they had not yet identified a focus for the conference. My first thought in response to this was, If you dont know what you want, then how are you going to get it? However, I am savvy enough not to insult people, so we spoke a little longer and we came up with a program that she wanted me to present.

It never ceases to amaze me that people do not identify outcomes they wish to achieve. While the above example is related to a conference, it is by no means limited to that area. Many people engage in activities in their careers and businesses, but they havent defined what they want to attain. They are completing tasks, but they arent focused on accomplishing clear-cut results.

When I was a human resources executive, I often worked with people to determine the appropriate jobs that were...

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