The most important task in the world of marketing with articles is to create relationships with editors. This is not to say that you need to invite them to dinner or even call them on a regular basis. You do have to be polite, reliable and submit quality articles. If possible, engage the editor in conversation via e-mail and let them know to ask you for additional articles when they have a need. Don’t be one of those authors that drive editors crazy. If you do, editors are likely to make sure your articles end up in the “delete” folder. Follow the best practices below and editors will likely put you at the top of their “favorite authors” file:
* Be courteous and use professional language when approaching editors. Treat editors the way you expect to be treated.
* Using correct spelling, grammar and punctuation is vital. Experienced editors will throw out an article with even one of these mistakes.
* Format articles properly in a text editor. Never use a traditional word processing program when writing your articles or your format will be garbled.
* Avoid boring titles and boring text. Tell a story, add a twist...
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