Most of you might have heard about the existence of coupons for purchase of different commodities and services. However, only a few of you might have an adequate knowledge about their use and importance. Coupons were invented as a marketing strategy to help the consumers control their expenditure in times of increasing costs, and at the same time help the producer or retailer increase his sales.
Coupons were basically introduced to encourage consumers to try out a new brand or product. When a new product is introduced in the market, people might not directly go and buy it. This might be due to their doubts about the performance of the product or even its costs. Most products are priced high in the market today, so it is right for the people to have their own apprehensions before buying the product. The use of coupons in this case is that they provide certain discount on purchase of the specified product. By doing so, the retailer can market his product effectively and at the same time, the consumer will have a chance to try out the product at reduced prices. Even if he does not like the product, he will not stand to lose much money due to the discount...
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