E-mail marketing has been one of the most innovative strategies that the internet provided over the last years. On a survey made by the Direct Marketing Association, two-thirds of companies agreed that their revenue increased when they started using e-mail marketing, and sixty-three percent said that this method is the best way to maintain a good relationship to customers.
Almost everyone who knows how to use the internet has at least one e-mail account, maximizing this fact is a great strategy to start or maintain your business. There are a lot of ways for a business to prosper, and today e-mail marketing is one of the best ways to do it.
But of course, working with e-mail marketing is not just a walk in the park, knowing the basic strategies on how to make this effective should be the first thing that one should learn. Here are simple tips on how to lead in the e-mail marketing venture.
Be Direct and Simple
Simplicity is still the key. There are a lot of e-mail advertisements out there and most people usually delete them without thinking twice. In being direct and simple, especially in your subject lines, most people will notice the difference....
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