It is often said, by many search engine optimisation experts, that content is king. Others proclaim that a text linking strategy is king. The simple fact is, if you are to be successful in your site promotion efforts, all aspects of Search Engine Marketing (SEM) are essential to the mix.
SEM consists of all the elements that are required to successfully promote a website; with the objective being to improve a website’s ranking on Google, Yahoo and MSN and other major search engines. These elements may be classified as:
1)On-page optimisation (all the techniques involved in manipulating page content).
2)Off-page optimisation (all the techniques involved in website promotion).
A good way to think of it is: on-page optimisation is used to promote your product, service or information. Whereas off-page optimisation is used to promote your website.
On Page Optimisation.
Site Readiness – W3C Compliance:
Search engine robots do not like broken HTML code. Your rankings will suffer if your pages do not conform to World Wide Web (W3C) standards. A free online HTML validation service is available at: http://validator.w3.org/. To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
