What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didnt have your marketing act quite together over the past year? Well, there are.
Review your past marketing results
Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say worked best I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?
Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate on the activities that work, and delete the ones that do not.
Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently during the past year, if you are still in business today, then there must have been some form of marketing going on.
Marketing isnt only things like running an advertisement, or sending out a direct mail piece. (See Is That Really Considered Marketing? below to better understand all the different forms that marketing can take. You may be surprised to...
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