Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. To improve your chances of closing the sale, first seek to build a relationship with the prospect. Building rapport can be done in several ways.
1) Educating
Explain a process or concept. Give step-by-step instructions and advice.
2) Problem solving
If there is a common problem your prospects face, develop a creative solution. Provide a simple, quick, and easy way to fix it.
3) Adding value
Provide something of value to your prospects. Ideally, use digital products and systems so that once the product is created, it does not cost you any extra to distribute it to 1,000 or 1,000,000.
Practically, these methods of relationship building are conducted through the following ways:
1) Articles
Writing articles about your area of expertise can allow you to dramatically increase your influence. By submitting articles you’ve written to relevant directories, you could get republished to dozens of publications and reach thousands of prospects. You will be positioned as an expert to these people, and they will come to...
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