In A Town Called Google The Keyword Is Real Estate

In A Town Called Google The Keyword Is Real Estate

The late Conrad Hilton who built a chain of hotels across the world, was firmly of the belief that if he built a hotel in the right location it would make money. Location, Location, Location was his motto. Never build a hotel where there aint no traffic.

The same rule applies on the Internet. Build your site in the right location and it will succeed.

So the question is: how do I find the right plot of Internet real estate on which to build my site?

For the purposes of this exercise I would like you to imagine a smart seaside town called Google.

Along the sea front and around the marina, where the luxury yachts are parked, are smart hotels, casinos and apartment blocks. At street level in each of these buildings there are international shops like Tiffany, Gucci and Prada selling luxury goods.

In the next block back from the front are really nice houses owned by wealthy citizens. And behind them are not-quite-so-nice houses and apartments. So it goes, as you walk away from the sea front the houses and shops become less and less expensive. Until, just on the outskirts of the town of...