Imagine turning “Are we there yet?” into “We’re there already?” A growing number of families are doing just that by adding rear-seat entertainment technologies and other conveniences to their vehicles in time for the summer vacation season.
In spite of the increased cost of fuel, Americans are expected to hit the road in record numbers this summer, just as they have in virtually every year since the late 1950s. In fact, estimated annual miles driven by consumers reached 1.7 billion in 2004, nearly three times the miles logged during the 1960s. Yet, in spite of the growing allure of distant theme parks, beaches and interactive museums, families still face the challenge of keeping kids happy while strapped into their seats.
“A bored child can make any drive seem harder for everyone,” said Mark Boyle, director of marketing, Aftermarket, for Visteon Corporation, manufacturer of a broad range of mobile electronics technologies for passenger vehicles. “Making the driving experience more comfortable is an important goal for automakers, dealerships and consumer products manufacturers-and we’re seeing the results in the...
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