In Financial Services, You Can Smile Harder and Give Away

| Total Words: 762

In Financial Services, You Can Smile Harder and Give Away Gifts, but Loyalty is Heartfelt

In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth.

The dominant view of loyalty in financial services equates loyalty with simple continuity of service. If they keep on dealing with you, that means theyre loyal. This makes sense, but it lacks a basic understanding of what motivates people to be loyal.

This view also supposes that people become loyal to whomever best satisfies their service requirements. If they can read statements that arrive on time, and find good numbers in them, then you just need be nice and keep it up. This makes sense, too. But does loyalty come simply from satisfying requirements and smiling?

By conventional wisdom, good investment performance and reliable admin are not quite enough from investment advisors or financial planners. Indeed, they strive to have impressive diplomas and professional certifications, to dress...

To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...

Recommended Products You Might Like

Improving Your Financial Iq MRR Ebook

Price: $2.97
Download Now

Avoiding Credit Card Disaster MRR Ebook

Price: $1.97
Download Now

Entrepreneurial Ideas MRR Ebook

Price: $1.97
Download Now

** TEXT to VIDEO: Create Awesome Videos From Text... FAST!...