The world of online marketing may often seem to be speaking en entirely different language. Lets work at demystifying some of the terminology.
Disintermediation
Have you ever heard of the term disintermediation? In online marketing this is a term that is an indication that the company providing the product for sale is doing so in a factory direct fashion. The elimination of a middleman allows for reduced costs and effective distribution.
First-mover Advantage
The term first-mover advantage is an indicator that the first brick and mortar company that moves into a new area of online marketing will have an advantage over other similar companies through the adoption of a substantial first-move into ecommerce.
Mousetrapping
A rather intense and often frustrating means of keeping a visitor on a site is through mousetrapping. This technique disables the use of a back button and keeps you locked into the site until you simply close the page. This technique is often adopted by website owners who believe they will not have a significant amount of return customers. By keeping the visitor locked into the sight the website owner feels they have the...
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