If you want your web site to be a success, your web site marketing strategies must keep up with the changes made by various search engines. Search engine marketing is constantly evolving, and webmasters need to evolve with it. Search engine marketing changes that must be addressed and incorporated into your marketing strategies for increased web site traffic include Latent Semantic Indexing, also known as LSI.
What is LSI?
Patented in 1988, LSI was first incorporated into Google’s ranking system in 2006. The LSI concept is groundbreaking for search engine marketing and web site marketing strategies because it changes the way a search engine interprets and ranks web pages. With the old ranking system, relevant pages were determined by keywords and keyword phrases alone. If the search engine didn’t find any keywords, the page was considered irrelevant to the user, and ranked accordingly. This left many webmasters scrambling to jam their pages with keywords for increased web site traffic.
Changing Your Web Site Marketing Strategies
LSI significantly changes the way webmasters need to use search engine marketing for increased web site...
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