Most Internet users use Google and other search engines on a regular basis to find information, products, services and more. Most website owners will find that Google directs 2 to 3 times as much traffic to their website than Yahoo and MSN combined. Therefore, it may be a good idea to pay Google to send focused traffic to your website. This can be accomplished by registering for Googles advertising service Adwords.
You may already be familiar with this service and dont even know it. Adwords are the paid advertisements that show up on the right side of Googles search results under “Sponsored Links.”. Adwords also appear on many commercial and personal pages as a way for the website owner to make a little money from their website. These advertisements usually carry the caption, Ads by Goooooogle at the top. The service is termed a pay-for-click service because Google will charge you each time an Internet User clicks on your advertisement and visits your website.
Adwords is a terrific complement to any existing advertising campaign, but probably should not be used as the sole marketing channel for your website. This program allows you to control your...
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