Increase The Readability Of Your Website In 5 Easy Steps
The goal of your website should be to guide the consumer through your page and have them take the action you desire, whether that action be a newsletter sign up or a sale.
Websites that make their visitors work to read them always turn a large percentage of potential consumers away. Text colors that clash with the background color, undersized fonts, and big blocks of text are some common problems that can determine whether or not the website is successful.
Here are 5 tips that will help you increase the flow and readability of your website:
1. Make the font size big enough to read. No matter who your target audience is they don’t want to strain their eyes trying to read tiny text. The standard internet text is Arial size 2 (12 pt). You can use other fonts and sizes if you wish but keep in mind that Arial size 2 is popular because it’s easy to read.
2. Format your text using CSS. Cascading Style Sheets (CSS) are the way to go – use one style sheet and control how text looks on your entire site. Make a change to the style sheet and your whole site is updated. It makes...
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