Perugia’s Eurochocolate Festival, an annual event that is famous throughout the world, is the most popular chocolate festival in Europe. Chocolate is big business in Umbria and Italy, with annual sales of 350 million euros. Consumption has doubled over the past 10 years, rising from two to four kilos per year, per person – and is still growing!
This year’s festival, ChocolAge, runs from 13-21 October 2007. Each year a new theme is developed, and commercial, educational and cultural activities are planned around the theme. For nine delightful days, Perugia in Umbria is transformed into a chocolate lovers dream – a fantastic occasion to discover and enjoy the highly celebrated Umbrian hospitality.
More than a million chocoholics visit this beautiful city each year, to sample chocolate delights from all over Europe. You can scramble with the locals for free trimmings as chocolate artists carve huge sculptures out of the massive metre-high blocks of dark chocolate placed around Piazza IV Novembre. Join special guided tours of the city, peruse the many exhibitions and live demonstrations, and enjoy the numerous and generous free tastings, when...
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