Information Overload-Consumers Seek Easy Ways To Understand Nutrition Information

| Total Words: 399

Low fat, trans fat, no fat; the health benefits (or not) of chocolate, milk, nuts, coffee, etc.-all of this conflicting information is leaving Americans confused and mystified about how to take care of themselves. With the abundance of health and nutrition information in the news every day, it is no wonder that Americans are suffering from health information overload.

In fact, according to The Healthy Boomer Survey of 1,086 baby boomers conducted on behalf of www.eatbetteramerica.com, more than one-half are frustrated and confused by conflicting health and nutritional information available today. Although boomers are actively searching for simple ways to stay healthy, half of all boomers surveyed find it difficult to stay current on all the new health and nutritional information. Additionally, more than four out of 10 boomers are overwhelmed by all of the inconsistent health reports and they feel that they hear too much data about health and nutrition that is not relevant to them.

Americans look for simple, easy ways to answer their questions. Currently, three-fourths of boomers receive most of their trusted health and nutritional information from doctors and...

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