It has been one of my continual themes when talking with clients about their websites that their site needs to serve their business. When I work with a client, I look at their website as an extension of their business model. I take a look at their overall business and evaluate:
* How do they make their money?
* Who is their public or target audience?
* How can their public be promoted to?
* How can the web be used to help automate their business?
I’ll listen to what they want to achieve with their website and then recommend options to help that website achieve the points above: making money, automate and promote to their target audience.
Anybody looking to put up a website for business purposes needs to look at this. Too many business sites are very poorly thought out and underutilized. A good website is a lot more than good design. A good design and some content means only that a website is acting as a glorified brochure. Its better than nothing and any business today which does not at least have that really needs to get on the ball. However, beyond design, you can look at how the site will achieve the points above.
Now, a...
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