When talking about intelligent design, we are not talking about the creation of man. Nope, this is more important! The creation of your media and site products.
There are some very basic things about design that one can learn that can vastly improve one’s ability to make appealing and intelligent creations. Some of those things are:
1. Lining Things Up
2. Using Variation
3. Giving Breathing Room
4. Using the Grid
5. The Golden Section
6. Lining Things Up
Things that line up look nice. Things that are all over the place don’t look nice. Of course, one must know rules to know which ones to break, so these rules are only guidelines. In general though, straight or smooth lines are appealing. Jagged and inconsistent lines are less likely to be appealing. A design with many elements lining up and a few elements that don’t can create nice contrast, yet starting with things that line up is a nice easy rule for beginners.
To support these statements, lets look at examples of man-made objects. Roads, desks, walls, buildings, orange juice containers. The forms of all these objects are straight or...
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