Spielberg’s blockbuster, “Minority Report”, is set in the year 2054. The future – at least according to a team of MIT futurologists, hired by the cinematic genius – is the captive of embarrassingly personalized and disturbingly intrusive, mostly outdoor, interactive advertising.
The way Internet advertising has behaved lately, it may well take 50 years to get there.
More than 1 billion people frequent the Internet daily. Americans alone spent $69 billion buying things online in 2004. eMarketer, a market research firm, predicts that e-commerce will climb to $139 billion in 2008. American Internet advertising revenues boomed to $7.3 billion in 2003 and $9.6 billion in 2004. Shares of companies like Yahoo! and Google – sellers of online advertising space and technologies – have skyrocketed.
This is a remarkable reversal from just a few years ago.
All forms of advertising – both online and print – have been in decline in 2000-2. A survey conducted by the New Media Group of PricewaterhouseCoopers (PwC) – the Internet Ad Revenue Report sponsored by the Interactive Advertising Bureau (IAB) –...
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