Developing a business online provides the potential for a dynamic that is available only minimally in traditional brick and mortar counterparts. The potential Im talking about is networking.
In a more traditional business environment you may be tied more closely to the day-to-day operations of the facility and face-to-face encounters with customers. Networking might happen in an after hours setting or by phone, but is hard to manage in the same terms as is possible in an online environment.
Because of the immediacy available online a business owner can conduct business utilizing autoresponders for order confirmation and automated software for label printing. The business owner does not necessarily need to be physically present for transactions to take place. This frees up time for marketing endeavors.
In an online environment there may actually be more marketing skills available than traditional brick and mortar stores.
One of those skills is the development of a network. A few clicks can help you locate peripheral businesses that may be inclined to assist you in a mutually agreeable link exchange or simply as a courtesy. Friendships can be...
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