BusinessMarketingAgency – According to Wikipdia, the free encyclopedia, a niche market is a focused, targetable portion (subset) of a market sector.
Using this definition, niche marketing is the process of finding and serving market segments, that are too small for big companies to serve them profitably defined by the volume of sales. The key to niche marketing is to find and develop a service or product that is in high demand for the small group of potential customers, but the number of these customers is still high enough, so that you can be potentially profitable nonetheless. The service or product should be selected based on the unmet customer need. To maintain a profitable volume of sales, niche marketers are reliant on the loyalty of customers. To increase the customer loyalty it is important to focus on the quality of the product or service provided, this will generate customer satisfaction, trust in the product or service, and consequently sales.
How to find a niche that is profitable for your internet business?
The most important and difficult task to do when starting niche marketing is doing site research. As with any business it is much...
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