Want to increase your online sales? Make sure your offer is one they can’t pass up!
Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.
A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad – five years before – “I didn’t get a single result from my coupon” that he ran way back then. The coupon was for a free coffee refill… something that was already common practice at the restaurant. Honestly, who would bother?
“Go back and tell that man we’ll run his ad for free if he will live up to the offer we create,” was the ad manager’s response. From there, he proceeded to tell the young sales rep to tell the client that the coupon would read “Bring this in for $1.00 in cash.” So, she did.
The client naturally refused because he knew he would have too many takers....
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