Websites develop with the personality of the business owner. So, how can you take your personal interests and use them to intensify the effect of marketing? This includes both the marketing of the site and the products or services you are making available.
If your personality has a bent toward humor perhaps your website may include humorous bits of trivia that deal with your industry. You might solicit humorous stories from customers (this strategies could also work to improve list building endeavors).
If your personality is one that enjoys art you might consider a site that has a bent toward the artistic. Perhaps the listing of personally selected art shows or concerts may provide the personal touch you are looking for.
If you are a car enthusiast you might find a tasteful way to incorporate design based on your automobile of choice with personal links to a forum dedicated to serving fans of a variety of car buffs. This approach, as with most, may be best linked to products you are selling that have something in common with the automobile you feature or cars in general.
Hopefully you get the idea that personality doesnt have to be put on the...
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