NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.
The aim of any lead generation campaign is to build your mailing list. Internet marketers often say “the money is in the list”, which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!
While spam filtering has lessened the impact of email marketing, its still a viable means to getting your sales messages out there. In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a “hook” such as a free product or some other incentive, you can “funnel” interested parties onto specific products and services.
When you consider generating leads via an email campaign there are basically three avenues you can explore: email signatures, joint ventures and safe lists. One word of warning though, and that is avoid spam at...
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