Internet Marketing: Getting Back To Basics

| Total Words: 495

Selling online has come a long way since its beginning days in the early nineties. PPC and SEO campaigns, viral video, and blogging are just a few of the promotional vehicles that e-tailers have at their disposal to help them increase their exposure and move their bottom line. But according to veteran Internet marketer Ken McCarthy, of http://TheSystemSeminar.com, online marketers sometimes miss it when they forget that selling online is still about serving the customer.

A Solid Foundation

Advises McCarthy, whose strategies have helped thousands of online retailers achieve success, Everything that works in Internet marketing works because it follows traditional sales principles. Dont become so focus on implementing the latest and greatest marketing technologies that you lose sight of serving your customers. At the end of the day, this is still a customer service business regardless of what you sell.

When your main sales venue is the Internet, it can be easy to forget that youre still in the retail business, the same as if you had a storefront on Main Street. Your marketing methods may be different from those of a brick and mortar retailer, but the most...

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