In times past when an expert had something to say they made themselves available to magazines, newspapers, radio and television to spread some of their knowledge to the masses. In the 21st Century this dynamic has changed.
Today experts are often found posting in the form of personal or business blogs, social networks or message boards.
These same individuals will likely produce articles of their own and make them freely available on the web.
It would seem that mentoring has found a new way to express itself. Experts seem eager to pass along information. If youve ever wondered what benefit there is to these experts this article will seek to explain how helping others can have a profound effect on personal success.
Good Guy Marketing
The primary benefit for experts is that whenever they post on a blog or forum they can place a link to their business website in the signature line of the post. This signature remains in place for site visitors, but it is also picked up as a backlink by search engines.
By helping others develop their knowledge on an issue you can also provide another series of backlinks to your website.
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