You have decided to zero in on product creation? You have reached the point were you know your goals inside out. You have even written your goals down.
They are tacked onto your refrigerator and taped over your computer. You also have your goals written in your pocket-size ideas booklet. It appears you are ready to rumble! Lets get it on!
You finally decide that the theme for your website is going to be Mens Shoes Of The 50s. From here on in, everything on the website should dovetail nicely into the theme.
Dont bring in mens trousers. For now, during the early going, stick with this specific shoe.
Put your shotgun away, at this point, you need your rifle. People are savvy. They know what it is they want. Theyre smart enough to know not to type in mens shoes. They zero in on a specific shoe, mens shoes of the 50s.
Its coming early, but here is a priceless golden nugget.
You now know the way people search online. Try to marry your selling strategies to the way people search. When you can accomplish that, you will be looking your target customer dead in the eye.
Lets dig into this a bit more. People who go online to buy a mens shoe...
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